Realising Strategic Value

What We Do
Your business is your livelihood and the security of the country may depend on how well we do your job.
We have a portfolio of tools and techniques. Some are proven standards. You may find similar ones elsewhere, but you won’t find them delivered with the same insight, energy and rigour.
So bespoke problems get bespoke solutions underpinned by the platform used reliably and creatively.
We bring experience, expertise, and direct support to realise strategic value for clients who have applicability in the defence and security sectors.
Who We Serve

We will help you build a sustainable business and realise its’ value

We help you identify, catalyse and commercialise innovation

We will help you increase investment opportunity, reduce risk and maximise return

We will help you increase and optimise SME engagement
Our Service

Corporate Partners
Spinout development
Innovation exploitation
Innovation brokerage

Development Clients
Validate the market
Promotion and lead generation
Supply chain connections

Market Opportunity
Defence and Security innovation
Dual use application
Technology focus

Strategic Clients
Interim management
NED and Governance
Investment and Equity

Investment Partners
Investment opportunity
Due dilligence services

Consultancy Clients
Strategy development
Trusted Advisors
Value based collaboration
Change programmes
Focussing on Value Through BAR A3MTM
It forms the basis of a set of enabling tools that develop the vision and bring depth and colour to your goals to the extent that they can be enumerated, validated and visualised.
It is underpinned by an approach that embraces innovation as a key catalyst for change across the business to include people, products and processes.
Brand Value
Business Scarcity
Market Size
Market Penetration
Quality of Customer
Quality of Earnings
Revenue Mix
Financial Situation
Quality of Management
Staff Skills
Innovation
Competition
Understand context
Develop the delivery plan – correctly resourced and tasked
Assess and score
Expose key objectives for the Business Strategy
Form a view on strategic value through uplift
Map to financial targets
Establish clarity of vision and purpose
Delivery with the A3MTM toolset
Our Approach
We combine rigorous, systematic analysis with creativity and flair. We’re a mix of left-brain and right-brain thinkers. We cover the ground quickly and look for the unexpected with fresh eyes.

Assess Potential
Strategic Healthcheck

Evaluate Options
Technology Transfer
Incubate
Excubate
Exit or Partner
Funds

Collaborate to Deliver
Market engagement and Consultancy
A3M Strategy Consultancy Value Programme Investment Portfolio
Strategic Healthcheck
Our Innovation System
Establish the Challenge
Supply Chain Connection
Identify the Innovator
Supplier Readiness Level
Engage and Assess
Benefits of the Bar Approach

The right strategy and plan to realise the potential
Inspired and moderated by experienced BAR Team

Identify, develop and close opportunities in the Defence and Security sector
Supported by BAR extensive reach and domain knowledge

Access to the right money at the right time
Leveraging BAR track record and support network

A sustainable business with an assured plan and managed risks
Accelerated development through BAR specialist service partners
The BAR Team
We are each specialists in our fields. We’re not generalists masquerading as experts.
Because we are specialists, we are a company of diverse talents. Which means we look at challenges from a range of different perspectives and don’t propose a narrow range of possibilities that just happen to suit us.
We also think it makes us more interesting to work with.

Robin King
CEO, Strategy and sales; IBM, QinetiQ, Clearswift, Deep-Secure, CS2

Harry Worth
COO, Strategy and leadership; Royal Marines, Barclays, HSBC, Corporate Security
Market Engagement and Consultancy

Richard Thurston
US Market Growth and Innovation; L3, Lockheed Martin, Leonardo and Marconi.

Bruce Hedley, MBE
Strategy and innovation; RAF, MOD Strat Com, JHub Director

Tony Butler
Industry and MOD engagement; RAF, MOD, GCHQ, Team Defence Information

Steve Whitby
Business development and sales delivery; RAF, GCHQ, Airbus

Simon Harries
Strategy and innovation; IBM, CapG, ATOS, CSC, Siemens, VR, DOFAS

Nigel Jones
Associate Director; Human factors and cyber security; MOD, QinetiQ, Defence College, IAAC, Kings College

Tom Danby
Business Analyst; MA in Conflict, Security and Development
A3M Strategy Consultancy Value Programme

Steve Prior
Marketing and communications; Maritz, EuroRSCG, Amigo, Langsroth, Engage

Lawrence Dack
Modelling and analysis; Hi-Q, Niteworks, Telaugos

Peter Rogers
Leadership and change programmes; BT, QinetiQ, Digital Barriers

Tim Kidwell
Change programmes defence and security; MOD, QinetiQ, GCHQ, Boeing

Paul Thompson
Technology and innovation strategy; BAE Systems, Niteworks, SETSquared

Ian MacGillivray
Strategy and maritime engineering; Royal Navy, MOD, Niteworks

Vince McConville
Digital Marketing, Collaboration, Cloud Services and Productivity through Technology

Alasdair Mackay
Business Scale up; Army, Clearwater, HTEC, Niteworks
Investment Portfolio M&A Consultancy

Rik Armitage
Corporate development and M&A; BAE, Korda, ADL, Chemring