What They Said

“BAR has been supporting the development of our defence strategy which seeks an innovative approach to the market in the UK. The work has included market analysis and value proposition development work, along with market engagement and validation activities to offer us a solid foundation upon which we can build our go to market plan for the UK defence sector. The work has been conducted in a timely, flexible and professional manner with expectations met or exceeded at all stages of the project.”


– Heath Davies, CEO.

The Challenge

The client, a global technology company with a subsidiary cyber security business headquartered in the UK, requested support to validate its first mover position into the defence vertical (as a subsidiary focus of its critical national infrastructure pivot). Expert knowledge of the defence and cyber security market was a pre-requisite.

The Approach

Follow on phases have seen the development of market engagement collateral based on clear value propositions, facilitated introductions to MOD programme teams, access to trade bodies who support both industry and MOD engagement and a much clearer understanding of the UK Defence Operating Model upon which strategy execution has been able to commence.

Operational activity and investment resources can now be targeted and focussed on the key areas critical to EBITDA growth and the potential returns understood both in scale and time. This allows the business to grow in accordance with a robust yet agile strategy that is well presented to the management team, the staff and the customers.

The Value

Working directly for the CEO and CTO within the business, BAR conducted an analysis of the UK CNI market sectors with detailed analysis looking at each sub-sector, current traction, drivers and potential value. Underpinned by SWOT, PESTLE and Ansoff assessments, wrapped within the BAR A3M approach and supported by a core team of BAR Associates, the assessment concluded with a clear recommendation for defence sector pursuit based upon the value attributed to both core MOD requirements and the extended market opportunity for growth afforded by the industry supply chain.

The scale of the growth potential was characterised by market size, alignment with major programmes, innovation prioritisation relating to the client capability and an assessment of key drivers which can underpin the value propositions upon which growth can be closely correlated with the UK defence community agenda.

Why Bar?

A specialist with real experience offering innovators with high value technologies the ability to realise their value.

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